Projects.
MyCareersFuture Job Portal
How can we better match job seekers and employers in today's Singapore economy?
Prudential Online Express Platform
How did we design and build a mobile bancassurance app via design systems?
Frasers Property Digital Revamp
How did we elevate the new branding of the property group by modernising its digital experience?
About Me.
As a product designer, I operate at the intersection of user needs, business and engineering to deliver meaningful value. I view my career as a synthesis of my past experiences, encompassing my beginnings as a branding and advertising creative, my mid-career pivot into user experience, design research, service design and my current venture into the field of business analysis.
That said, I’m keen on exploring the potential of design by looking at things from multiple perspectives and utilising various strategies to achieve the desired outcomes.
Outside of work, I enjoy spending time with my two young children and exploring new places on my trusty foldable bicycle.
Get in Touch.
Like what
you've seen so far?
I'm currently open for lead or senior-level opportunities in the areas of product design, user research or service design.
If you have a great opportunity for me, please feel free to reach out to me at the following: